UX Sound Innovation Lab GmbH (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data in compliance with the General Data Protection Regulation (GDPR). This privacy policy provides information on the nature, scope, and purpose of data processing within our online offerings, including our website, features, and content, as well as our external online presence, such as social media profiles (collectively referred to as “online offering”). For definitions of terms like “processing” or “controller,” please refer to Article 4 of the GDPR.
UX Sound Innovation Lab GmbH
Weserstrasse 82
12059 Berlin, Germany
Tel: +49 (0)30 30201676
Managing Director: Johannes Helberger
Registration number: HRB 246547 B, Amtsgericht Charlottenburg
For privacy-related inquiries, please contact us at: ping@soundinnovationlab.com
Types of Data Processed
• Inventory data (e.g., names, addresses)
• Contact data (e.g., email, phone numbers)
• Content data (e.g., text entries, photos, videos)
• Usage data (e.g., websites visited, content interests, access times)
• Meta/communication data (e.g., device information, IP addresses)
Visitors and users of the online offering/presence (in the following, we also refer to the data subjects collectively as ‚users’).
– Provision of the online offering, its functions and content.
– Responding to contact requests and communicating with users.
– Security measures.
– Reach measurement/marketing
‘Personal data’ means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
‘Processing’ means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and covers practically all data handling.
‘Pseudonymisation’ means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures ensuring that the personal data are not attributed to an identified or identifiable natural person.
‘Profiling’ means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
‘Controller‘ means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
’Processor’ means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for the processing for the fulfilment of our services and the execution of contractual measures as well as the answering of inquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing for the fulfilment of our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing for the protection of our legitimate interests is Art. 6 para. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.
In accordance with Art. 32 of the GDPR, we take into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, and we take appropriate technical and organisational measures to ensure a level of security appropriate to the risk.
The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, disclosure, safeguarding of availability and its separation. Furthermore, we have set up procedures to ensure that the rights of data subjects are exercised, that data is deleted and that we respond to data breaches. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and processes, in accordance with the principle of data protection through technology design and data protection-friendly default settings (Art. 25 GDPR).
If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transfer it to them or otherwise grant them access to the data, this will only be done on the basis of legal permission (e.g. if a transfer of the data to third parties, such as to payment service providers, in accordance with Art. 6 (1) point b GDPR is required for the performance of a contract), you have given your consent, a legal obligation requires it or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).
Insofar as we commission third parties to process data on the basis of a so-called ‘order processing contract’, this is done on the basis of Art. 28 GDPR.
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of the use of third-party services or disclosure or transfer of data to third parties, this will only take place if it occurs in order to fulfil our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or allow the data to be processed in a third country only if the special requirements of Art. 44 ff. of the GDPR are met. This means that the processing is carried out, for example, on the basis of special guarantees, such as the officially recognised determination of a level of data protection corresponding to that of the EU (e.g. for the USA through the ‘Privacy Shield’) or compliance with officially recognised special contractual obligations (so-called ‘standard contractual clauses’).
You have the right to request confirmation as to whether the data in question is being processed and to request information about this data, as well as further information and a copy of the data in accordance with Art. 15 GDPR.
In accordance with Art. 16 GDPR, you have the right to request the completion of data concerning you or the correction of incorrect data concerning you.
In accordance with Art. 17 of the GDPR, you have the right to demand that the relevant data be deleted immediately or, alternatively, to demand a restriction on the processing of the data in accordance with Art. 18 of the GDPR.
You have the right to demand that you receive the data concerning you that you have provided to us in accordance with Art. 20 of the GDPR and to demand that it be transferred to other responsible parties.
Furthermore, you have the right to file a complaint with the competent supervisory authority in accordance with Art. 77 GDPR.
You have the right to revoke consent granted in accordance with Art. 7 (3) GDPR with effect for the future.
Right of objection
You can object to the future processing of data concerning you at any time in accordance with Art. 21 GDPR. In particular, you can object to the processing of data for the purposes of direct advertising.
‘Cookies’ are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie is used primarily to store information about a user (or the device on which the cookie is stored) during or after their visit to an online service. Temporary cookies, also known as ‘session cookies’ or ‘transient cookies’, are cookies that are deleted after a user leaves a website and closes their browser. The contents of a shopping basket in an online shop or a login status, for example, can be stored in such a cookie. ‘Permanent’ or ‘persistent’ cookies are cookies that remain stored even after the browser is closed. This means, for example, that the login status can be saved if the user visits the site several days later. Likewise, the interests of users can be stored in such a cookie, which are used for reach measurement or marketing purposes. A ‘third-party cookie’ refers to cookies that are offered by providers other than the person responsible for operating the online service (otherwise, if they are only the latter's cookies, they are referred to as ‘first-party cookies’).
We may use temporary and permanent cookies and provide information about this in our privacy policy.
If users do not want cookies to be stored on their computer, they are asked to disable the corresponding option in their browser's system settings. Stored cookies can be deleted in the browser's system settings. Disabling cookies may limit the functionality of this online service.
A general objection to the use of cookies for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore, cookies can be prevented from being stored by switching them off in the browser settings. Please note that in this case not all functions of this online offer can be used.
The data processed by us will be deleted or its processing restricted in accordance with Articles 17 and 18 of the GDPR. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention requirements. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax law reasons.
According to legal requirements in Germany, data is stored in particular for 10 years in accordance with §§ 147 para. 1 AO, 257 para. 1 no. 1 and 4, para. 4 HGB (books, records , management reports, accounting vouchers, trading books, documents relevant for taxation, etc.) and 6 years in accordance with § 257 para. 1 no. 2 and 3, para. 4 HGB (commercial letters).
According to legal requirements in Austria, the storage is carried out in particular for 7 years in accordance with § 132 para. 1 BAO (accounting documents, receipts/invoices, accounts, receipts, business papers, statement of income and expenses, etc.), for 22 years in connection with real estate and for 10 years for documents related to electronically supplied services, telecommunications, broadcasting and television services provided to non-entrepreneurs in EU member states and for which the Mini-One-Stop-Shop (MOSS) is used.
We process our customers' data as part of our contractual services, which include conceptual and strategic advice, software and design development/advice, server administration and data analysis/advice.
In doing so, we process inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text entries, photographs, videos), contract data (e.g., subject matter of the contract, duration), payment data (e.g., bank details, payment history), usage and metadata (e.g., in the context of evaluating and measuring the success of marketing measures). We do not process any special categories of personal data, unless these are part of a commissioned processing. The data subjects include our customers, prospective customers, their customers, users, website visitors or employees, as well as third parties. The purpose of the processing is to provide contractual services, billing and our customer service. The legal basis for the processing arises from Art. 6 para. 1 lit. b GDPR (contractual services), Art. 6 para. 1 lit. f GDPR (analysis, statistics, optimisation, security measures). We process data that is necessary for the establishment and fulfilment of the contractual services and point out the necessity of providing it. Disclosure to external parties will only take place if it is necessary in the context of an order. When processing the data provided to us in the context of an order, we act in accordance with the instructions of the client and the legal requirements for order processing in accordance with Art. 28 GDPR and do not process the data for any purposes other than those specified in the order.
We delete the data after the statutory warranty and comparable obligations have expired. The necessity of storing the data is reviewed every three years; in the case of statutory archiving obligations, deletion takes place after their expiry (6 years in accordance with Section 257 (1) HGB, 10 years in accordance with Section 147 (1) AO). In the case of data that has been disclosed to us by the client in the context of an order, we delete the data in accordance with the specifications of the order, in principle after the end of the order, unless other agreements have been made.
We process the data of our contractual partners and interested parties, as well as other clients, customers, clients or contractual partners (uniformly referred to as ‘contractual partners’) in accordance with Art. 6 Para. 1 lit. b. DSGVO in order to provide them with our contractual or pre-contractual services. The data processed, the type, scope and purpose and necessity of their processing, are determined by the underlying contractual relationship.
The processed data includes the master data of our contractual partners (e.g. names and addresses), contact data (e.g. email addresses and telephone numbers) as well as contract data (e.g. services used, contract contents, contractual communication, names of contact persons) and payment data (e.g. bank details, payment history).
We do not process any special categories of personal data, unless these are part of a commissioned or contractual processing.
We process data that is necessary for the establishment and fulfilment of the contractual services and point out the necessity of providing it, insofar as this is not evident to the contractual partners. Disclosure to external persons or companies only takes place if it is required under a contract. When processing the data provided to us as part of an order, we act in accordance with the instructions of the client and the legal requirements.
When you use our online services, we may store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the interests of the users in protection against misuse and other unauthorised use. This data is not passed on to third parties, unless it is necessary to pursue our claims in accordance with Art. 6 para. 1 lit. f. GDPR or if there is a legal obligation to do so in accordance with Art. 6 (1) point c GDPR.
The data will be deleted when it is no longer required for the fulfilment of contractual or legal duties of care and for dealing with any warranty and comparable obligations, whereby the necessity of storing the data is reviewed every three years; otherwise the statutory retention requirements apply.
We use external payment service providers whose platforms we and our users can use to carry out payment transactions (e.g. with a link to the privacy policy in each case: Paypal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/), Skrill (https://www.skrill.com/de/ footer/privacy-policy/), Giropay (https://www.giropay.de/rechtliches/datenschutz-agb/), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https://www.americanexpress.com/de/content/privacy-policy-statement.html)
Within the framework of the fulfilment of contracts, we appoint payment service providers on the basis of Art. 6 para. 1 lit. b. DSGVO. In addition, we appoint external payment service providers on the basis of our legitimate interests in accordance with Art. 6 para. 1 lit. b. DSGVO in order to offer our users effective and secure payment options.
The data processed by the payment service providers includes inventory data, such as the name and address, bank data, such as account or credit card numbers, passwords, TANs and checksums, as well as contract, sum and recipient-related information. This information is required to carry out the transactions. However, the data entered is only processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit reference agencies. The purpose of this transmission is to verify identity and creditworthiness. In this regard, we refer to the general terms and conditions and data protection notices of the payment service providers.
The payment transactions are subject to the terms and conditions and the data protection notices of the respective payment service providers, which can be accessed within the respective websites or transaction applications. We also refer you to these for further information and the assertion of rights of revocation, information and other data subject rights.
We process data in the context of administrative tasks as well as the organisation of our operations, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the course of providing our contractual services. The processing bases are Art. 6 para. 1 lit. c. DSGVO, Art. 6 para. 1 lit. f. DSGVO. The processing affects customers, prospects, business partners and website visitors. The purpose of and our interest in the processing lies in the administration, financial accounting, office organisation, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information provided in these processing activities.
We disclose or transmit data to the tax authorities, consultants, such as tax advisors or auditors, as well as other fee agencies and payment service providers.
Furthermore, based on our business interests, we store information about suppliers, organisers and other business partners, e.g. for the purpose of establishing contact at a later date. We store this mostly company-related data permanently.
In order to operate our business economically and to be able to recognise market trends and the wishes of contractual partners and users, we analyse the data available to us on business transactions, contracts, enquiries, etc. We process inventory data, communication data, contract data, payment data, usage data and metadata on the basis of Art. 6 para. 1 lit. f. DSGVO, whereby the persons concerned include contractual partners, interested parties, customers, visitors and users of our online offer.
The analyses are carried out for the purpose of business evaluations, marketing and market research. In doing so, we may take into account the profiles of registered users with information, e.g. about the services they have used. The analyses serve to increase user-friendliness, optimise our offer and improve business efficiency. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarised values.
If these analyses or profiles are personal, they will be deleted or anonymised when the user terminates them, or otherwise after two years from the conclusion of the contract. Otherwise, the overall business analyses and general trend determinations are created anonymously if possible.
We process applicant data only for the purpose of and in the context of the application process in accordance with legal requirements. Applicant data is processed in order to fulfil our (pre-)contractual obligations in the context of the application process in accordance with Art. 6 (1) lit. b. GDPR Art. 6 (1) lit. f. GDPR if data processing becomes necessary for us, e.g. in the context of legal proceedings (in Germany, § 26 BDSG additionally applies).
The application process requires applicants to provide us with the applicant data. The necessary applicant data can be found in the job descriptions and generally includes personal details, postal and contact addresses and the documents belonging to the application, such as a cover letter, CV and certificates. In addition, applicants can voluntarily provide us with additional information.
By submitting their application to us, applicants consent to the processing of their data for the purposes of the application process in the manner and scope set out in this data protection declaration.
Insofar as special categories of personal data within the meaning of Art. 9 (1) GDPR are voluntarily provided as part of the application process, their processing is also carried out in accordance with Art. 9 (2) point b GDPR (e.g. health data, such as severely disabled status or ethnic origin). Insofar as special categories of personal data within the meaning of Art. 9 (1) GDPR are requested from applicants as part of the application process, their processing is also carried out in accordance with Art. 9 (2) point a GDPR (e.g. health data if this is necessary for the performance of a job).
Applicants can send us their applications by email or post. However, we would like to point out that e-mails are generally not sent in encrypted form and applicants must ensure encryption themselves. We therefore cannot take any responsibility for the transmission of the application between the sender and receipt on our server and therefore recommend using postal delivery. Instead of applying by e-mail, applicants still have the option of sending us their application by post.
In the event of a successful application, we may further process the data provided by applicants for the purposes of the employment relationship. Otherwise, if the application for a job offer is not successful, the applicants‘ data will be deleted. Applicants’ data will also be deleted if an application is withdrawn, which applicants are entitled to do at any time.
The deletion will take place, subject to a justified revocation by the applicant, after the expiry of a period of six months, so that we can answer any follow-up questions regarding the application and fulfil our obligations under the Equal Treatment Act. Invoices for any reimbursement of travel expenses will be archived in accordance with tax regulations.
When contacting us (e.g. via contact form, e-mail, telephone or via social media), the information provided by the user for processing the contact request and its processing in accordance with Art. 6 para. 1 lit. b) DSGVO. The information provided by users can be stored in a customer relationship management system (‘CRM system’) or a comparable request organisation.
We delete the requests if they are no longer required. We review the necessity every two years; furthermore, the statutory archiving obligations apply.
With the following information, we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures as well as your rights of objection. By subscribing to our newsletter, you agree to the receipt and the described procedures.
Newsletter content: We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter referred to as ‘newsletters’) only with the consent of the recipients or a legal permission. Insofar as the contents of a newsletter are specifically described in the context of registration, they are decisive for the consent of the users. In addition, our newsletters contain information about our services and us.
Double opt-in and logging: Registration for our newsletter is done using a so-called double opt-in procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary to prevent anyone from registering with third-party e-mail addresses. Registrations for the newsletter are logged in order to be able to prove that the registration process meets the legal requirements. This includes storing the login and confirmation times, as well as the IP address. Likewise, changes to your data stored with the distribution service provider are logged.
Subscription data: To subscribe to the newsletter, you only need to provide your email address. Optionally, we ask you to provide a name and company so that we can address you personally in the newsletter.
The newsletter is sent and its performance measured on the basis of the recipients' consent in accordance with Art. 6 (1) a, Art. 7 GDPR in conjunction with Section 7 (2) no. 3 of the German Unfair Competition Act (UWG) or, if consent is not required, on the basis of our legitimate interests in direct marketing in accordance with Art. 6 (1) f. GDPR in conjunction with Section 7 (3) UWG.
The registration process is recorded on the basis of our legitimate interests in accordance with Art. 6 (1) point f GDPR. Our interest is in operating a user-friendly and secure newsletter system that serves our business interests, meets user expectations and also allows us to provide evidence of consent.
Cancellation/revocation – You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. We may store the e-mail addresses that have been entered for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove that we have previously given our consent. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.
The newsletter is sent by the service provider ‘MailChimp’, a newsletter delivery platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the data protection provisions of the shipping service provider here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with the European data protection level (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The email marketing service provider is used on the basis of our legitimate interests in accordance with Article 6 (1) (f) GDPR and an order processing contract in accordance with Article 28 (3) (1) GDPR.
The email marketing service provider may use the recipient data in pseudonymous form, i.e. without assignment to a user, to optimise or improve its own services, e.g. for technical optimisation of the dispatch and presentation of the newsletter or for statistical purposes. However, the email marketing service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.
The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, e-mail delivery, security services and technical maintenance services that we use to operate this online service.
In doing so, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer in accordance with. Art. 6 para. 1 lit. f DSGVO i.V.m. Art. 28 DSGVO.
We, or rather our hosting provider, collect data on the basis of our legitimate interests within the meaning of Art. 6 (1) point f. GDPR, data on every access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.
Log file information is stored for security reasons (e.g. to investigate abusive or fraudulent activities) for a maximum of 7 days and then deleted. Data whose further retention is required for evidential purposes are exempt from the cancellation until the final clarification of the incident.
On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO), we use Google Analytics, a web analysis service provided by Google LLC (‘Google’). Google uses cookies. The information generated by the cookie about the use of the online offer by users is usually transferred to a Google server in the USA and stored there.
Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf to evaluate the use of our online services by users, to compile reports on the activities within this online services and to provide us with further services associated with the use of this online services and the internet. Pseudonymous user profiles may be created from the processed data.
We only use Google Analytics with activated IP anonymisation. This means that the user's IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.
The IP address transmitted by the user's browser is not merged with other data from Google. Users can prevent the storage of cookies by selecting the appropriate settings on their browser software; users can also prevent the collection of data generated by cookies and related to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
Further information on the use of data by Google, setting and objection options, can be found in Google's privacy policy (https://policies.google.com/technologies/ads) and in the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).
Users' personal data will be deleted or anonymised after 14 months.
On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO), we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (‘Google’).
Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the online marketing tool Google AdWords to place ads on the Google advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads. This allows us to display ads for and within our online offering in a more targeted manner, so that we only present users with ads that potentially match their interests. If, for example, a user is shown ads for products that he has shown an interest in on other websites, this is referred to as ‘remarketing’. For these purposes, when you visit our and other websites on which the Google Advertising Network is active, Google directly executes a code from Google and (re)marketing tags (invisible graphics or code, also known as ‘web beacons’) are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). This file records which websites the user visits, which content the user is interested in and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, visit times and other information about the use of the online offer.
Furthermore, we receive an individual ‘conversion cookie’. The information obtained with the help of cookies is used by Google to create conversion statistics for us. However, we only see the anonymous total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process, for example, the name or email address of the user, but processes the relevant data in a cookie-related manner within pseudonymous user profiles. This means that, from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has explicitly allowed Google to process the data without this pseudonymisation. The information collected about the users is transmitted to Google and stored on Google's servers in the United States.
Further information about data usage by Google, settings and objection options, can be found in Google's privacy policy (https://policies.google.com/technologies/ads) and in the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).
We maintain an online presence within social networks and platforms in order to communicate with customers, interested parties and users who are active there and to be able to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply.
Unless otherwise stated in our privacy policy, we process the data of users who communicate with us within social networks and platforms, e.g. write posts on our online presence or send us messages.
On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO), we use content or service offers from third-party providers within our online offer in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as ‘content’).
This always assumes that the third-party providers of this content can see the user's IP address, since without the IP address they would not be able to send the content to the user's browser. The IP address is therefore required for the presentation of this content. We endeavour to use only content from providers who use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as ‘web beacons’) for statistical or marketing purposes. Pixel tags’ can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include, but is not limited to, technical information about the browser and operating system, referring web pages, visit times and other information regarding the use of our online services.
We may embed videos from the Vimeo platform provided by Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Privacy Policy: https://vimeo.com/privacy. Please note that Vimeo may use Google Analytics and we refer you to the privacy policy (https://www.google.com/policies/privacy) and opt-out options for Google Analytics (http://tools.google.com/dlpage/gaoptout?hl=de) or Google's settings for data use for marketing purposes (https://adssettings.google.com/.).